13 May 2018
1 min read
Highlights from the interview
Ujaya Shakya’s profession is to communicate the brand message of various companies in the most effective way to the consumers. He states that the advertising industry changing rapidly with the advancement of technology and the growth of media like the internet.
As a child, Shakya had travelled many countries, helping his father with his handicraft export business and participating many exhibitions around the world. However, his first step into the industry started with J. Walter Thompson and started his own agency a few years later, which was a big risk at the time. He was introduced to the advertising industry while he was studying in India, which was just opening up to the global market, with numerous international agencies setting up their business there.
Shakya states that a challenge in this industry is appealing to the youth-dominated Nepali market. He also states that a persisting aspect of this industry is that vendors often tend to underestimate the audience, whose lifestyles and spendings are also changing rapidly. he states that he owes the success of his business to his talent group of employees, who he states that are more competent that he is. According to him, for a brand to be successful, it must first know it stands for as well as understand the local market and create a healthy balance between the two.
Shakya’s personal goal, as an advertising professional, has been to showcase Nepal in the international advertising arena. To achieve that goal, he has been participating in many international seminars.