At the forefront

2 min read
Published:
19 Mar 2018
Duration:
2 min read
Words:
1285 words
Segment:
Feature
Last week, on International Women's Day, VMAG talked to some women doing remarkable work in Nepal's business sector. Even though this generation of Nepali women has been doing some of the heavy lifting in companies for quite some time now, their work still goes largely unnoticed

Last week, on International Women's Day, VMAG talked to some women doing remarkable work in Nepal's business sector. Even though this generation of Nepali women has been doing some of the heavy lifting in companies for quite some time now, their work still goes largely unnoticed. In this week's women's special segment, these professionals explain their markets, the changes in them and how they work to ensure that their companies remain market leaders.

Neetu Singh Chettri
Marketing Manager, Ace Media


Competing with the advertising campaigns created by multinational companies

It definitely is hard for Nepali advertising agencies to compete with multinational companies, who have perfected their promotional strategies in numerous other countries. However, Nepali advertisers are getting better too, and thankfully local companies are beginning to understand that Nepali creators have upped their game too.

The reason for the improvement of Nepali advertisements

We are seeing much improvement in the quality of advertisements owing to the creative talent of content writers and producers, who come up with some very imaginative ideas. Today, many agencies are hiring trained professionals, who are being offered lucrative deals for each particular project.

The growth of infomercials

It has become crucial to adopt an approach that satisfies the needs of today's consumers--even those jaded by traditional advertising. That's why advertisers are starting to experiment with infomercials as the way to reach out to consumers.

Sneha Koirala
HOD- Marketing, D-Lifestyles


The art of marketing  Vespa and Aprilia scooters

Today's Nepali women are a well informed lot who do their research when it comes to the products they consume. So as a marketer, understanding their buying behaviour, which has always been a challenge, has become even more so today.

Aprilia's new models

After receiving an overwhelmingly positive response for the Aprilia SR150, we are now introducing another bike--the SR 125--in the Aprilia bike series. The 125cc variant of the beloved SR150 will also be officially released on March 18, in two colour variants: blue and silver. This hybrid is guaranteed to be bolder, lighter and better than other scooters available in the market.

What's needed for a woman to succeed in a man's world

Perseverance. You are definitely going to be undermined. But I am lucky that I work in an organisation where women are empowered. I do know that in the larger society, even today, a woman's success is measured in terms of their family's wellbeing. But I would encourage all women to work a job you are passionate about and learn and grow as much as possible--and to disregard all the external noise.

Geeta Khadka Shrestha
Media Manager, Dabur


Catering to today's Nepali women

Today's Nepali women are a well informed lot who do their research when it comes to the products they consume. So as a marketer, understanding their buying behaviour, which has always been a challenge, has become even more so today.

The shift in advertising owing to the increase in educated women in Nepal

There has been a shift in promotional advertising due to the rise of educated women. Plain advertisements--where advertisers simply state the benefits of their products and reasons that they should be purchased--aren't convincing enough to attract the educated women of today. Therefore, using an integrated advertising approach (which makes use of several media channels) and communication with the consumers is necessary.

What's needed for a woman professional to succeed in a man's world

It takes a positive attitude. Self-esteem, optimism and strong will are all essential too.  As women, we should have the courage, aptitude and desire to contribute more--to make a real difference. Women are truly becoming stronger players in every sector. I feel many are already more successful than their men counterparts.

Sweta Silwal
Senior Officer Marketing and Communications, Nissan Nepal


Working in accordance with NissanĂ­s brand philosophy

We have adopted Nissan Technology's of the 'Orchard concept', and follow all the standard guidelines determined by our parent company (Renault). Nepal, one of the least developed countries, isn't yet known for marketers who take initiatives and introduce state-of-the-art marketing  systems. So our marketing efforts entail studying each set of circumstances, and in accordance with that, creating a marketing programme that is congruent with the various market segments in Nepal.

How Nissan game plans to address the demand for SUVs

The SUV sector has seen rapid growth for more than a decade now. In 2017, the SUV segment made for almost 21 per cent share of the automobile market. We have recently introduced the all new Nissan Terrano, a compact SUV that showcases features today's customers want. By offering such topnotch products, as well as adapting properly to the changing market, Nissan is setting the benchmark for the sector.

The secrets to succeeding as a professional in the automobile sector

You need to learn patience, manage your time well, perfect the art of multitasking, develop great communication skills and be adaptable.

Reena Balami
Media Manager, Avani Marketing


Nepal's changing advertising market

A decade or so ago, the markets were small and products required little promotion; but today, there is so much competition that companies invest large sums on advertisements to stay on top of the game. And companies that previously turned down advertisers now want to hire them. Nepal has come a long way when it comes to advertising. But Nepal still has a lot of work to do when it comes to generating quality advertisement.

The factors holding back the Nepali advertising sector

Skill is most certainly not an issue; budget--to a large extent--however, is. When clients have huge expectations but unrealistic budgets, it is difficult to deliver a good product. The way companies approach advertising industries matters a great deal too. Ad agencies need creative liberty to create quality content. The more companies understand this, the more the improvements that can be made.